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The Property · Guerneville · Sonoma County
Three Acres, Fully Built,
Already Operating
A permitted, revenue-generating glamping resort on Highway 116 — two buildings, a 60-foot pool, thirty furnished tents, an event hall, bar, café, gym and four pickleball courts, between the redwoods and the vineyards of the Russian River Valley.
Bounded by Nature
on Three Sides
Surrey sits on three acres with old-growth redwoods along one edge, an established vineyard along another and a seasonal creek on the third. The fourth side fronts Highway 116 — the main throughway into Guerneville — giving the property direct road visibility and a single, controlled entrance.
Site map — not to scale
From Permit to Profitability
The hardest years of a hospitality property — entitlement, permitting and build-out — are behind it. What remains is an operating business on a steady upward curve.
Established
Surrey Resort founded as one of the first glamping operations in Guerneville.
Permitted
Full permit processing completed for lodging, pool and event use.
Operational
Opened to guests, with revenue climbing each season since. Wine & beer bar and café added in 2025.
2× Growth
Revenue doubled, with the business closing in on its breakeven point this season.
What Stands on the Land
Two permanent buildings, a full pool deck and thirty furnished tents — plus sport and fitness facilities that draw local members year-round.
Main Building
Event hall, wine & beer bar and café under one roof — the operational and social center of the property.
Pool House
Second permanent structure serving the pool deck, cabanas and day-use guests.
Pool & Cabanas
One of the larger pools in the area, ringed with cabanas and loungers, plus a hot tub alongside.
Furnished Tents
Across the back of the property, each fully furnished with electricity and heated blankets for cool mornings.
Pickleball
Four courts open to house guests and local members — a year-round draw beyond overnight stays.
Full Gym
Cardio, free weights and Cybex equipment, open to guests and local membership.
Wine & Beer Bar
Sonoma wine, local beer and a non-alcoholic list, adjoining the event hall.
Café Kitchen
Hoodless café kitchen serving coffee and light fare, with group menus for events and buyouts.
Barbecue Area
Communal grill and fire pits for group cookouts and evening gatherings.
The Room That
Earns Its Keep
Set between the wine bar and the café, the event hall carries a large fireplace, a grand piano, a cinema screen and surround sound. It is used as-furnished for screenings, dinners and sessions, or cleared out entirely for markets and fairs that spill outside onto the grounds.
Eight Ways Revenue Comes In
Lodging is the base. Everything around it — events, day use, food and beverage, membership — is already built and already earning.
Overnight Lodging
Thirty tents, booked direct and through OTA channels, March through November.
Full Buyouts
Exclusive use of the resort — at least one each month during the season.
Partial Buyouts
Tent blocks plus the event hall, roughly every other month.
Events & Fairs
Vendor markets, art exhibitions and community events, indoor and outdoor.
Bar & Café
Wine, beer and café sales to house guests, day guests and event attendees.
Day Use
Pool, cabana and gym access for non-overnight visitors.
Local Membership
Pickleball and gym memberships drawing from the surrounding community.
Wellness Programs
Yoga, sound baths, meditation and retreats run on a recurring calendar.
Where the Next Growth Lives
Midweek & Longer Stays
Promoting day use of the pool, gym and cabanas fills the quieter weekdays, which in turn justifies consistent café and bar staffing — and better service for every guest on site.
Corporate Retreats
A full-property buyout with lodging, plenary hall, food and beverage and wellness in one gate is a natural fit for Bay Area teams looking for Sunday-to-Thursday offsites.
Merchants & Events
Opening more outlets for vendor fairs, markets and private events can scale event revenue several times over in a single season, using space that already exists.
Room to Build Further
Beyond operations, the site holds two longer-range development paths. Both are concepts, offered as a starting point for a new owner’s vision.
A Commercial Plaza at Highway Level
Extend the Highway 116 frontage into a raised plaza at road level, housing a cluster of shipping containers professionally converted into retail and office space. The platform carries the shops along with landscaping and seating where people can gather and linger, with parking tucked underneath between the commercial level and the resort buildings.
With the plaza in place, Surrey could evolve into a year-round, membership-based club — replacing some tents with family spaces, a kids’ pool and gathering areas across the property.
RequiresCounty permits and zoning approval.
A Three-Story Hotel
Develop the back of the property — where the tents stand today — into a three-story hotel of two or three buildings, with the option of parking underneath. Permanent rooms would carry the resort through all four seasons while keeping the pool, event hall, bar, café and courts as shared amenities.
RequiresCounty permits and zoning approval.
The Engine Behind the Bookings
A full marketing plan launched in 2026, focused on two goals: a signature event every month, and stronger midweek occupancy. The channels below carry it.
SurreyRR.com
Rebuilt site with direct booking engine, live events calendar, wellness program and venue proposal requests.
@surreyresort — property, events and wellness content; primary discovery channel.
Community events, local members and event listings.
Meta Ads
Six ad sets across feed, story and portrait formats, built around midweek offers.
Google Ads
Search campaigns for glamping, Sonoma getaways and retreat venues.
Expedia & OTAs
Online travel agency listings extending reach beyond direct channels.
ResortPass
Pool, cabana and amenity passes sold to day guests.
Outreach
Email campaigns to past guests, plus direct outreach to HR leaders and wellness facilitators for buyouts.
Results shown for the trailing twelve months
Considerations of This Location
Every riverside property in the valley shares a version of these. Here is how each one stands at Surrey, and how it is handled today.
Flood Zone
The property sits 20–25 ft below highway level within the flood zone, as do many properties along the river. Floods occur roughly once every two years.
A winter protocol moves furniture and outdoor tents to higher ground ahead of the off-season.
Insurance Coverage
FEMA flood insurance covers the two permanent buildings, but not the full scope of flood mitigation across the grounds.
Tents and outdoor assets are designed to be relocated rather than insured in place.
Seasonality
Income is earned March through November, while maintenance runs year-round.
Local membership, events and day use extend revenue beyond overnight stays.
Weekend Concentration
Occupancy is strongest on weekends, with lighter midweek demand.
The 2026 marketing plan targets midweek directly — monthly signature events, midweek offers and corporate buyouts.
Labor Market
The local labor pool is limited, while wages track Bay Area levels.
Steadier midweek traffic supports consistent scheduling and better staff retention.
Competition
Surrey was among the first to bring glamping to Guerneville; since then several properties have added tents, with River Electric and Dawn Ranch as the closest direct competitors.
Differentiated by full-property buyouts, a 60 ft pool, event hall, pickleball and an active wellness calendar.
A Closer Look
Select any image to enlarge
Start the Conversation
Financials, operating history and a site visit are available to qualified parties. Reach out and we will follow up directly.